The internet has changed the face of business for good. It has never been easier, quicker, and cheaper to launch a business than it is now. The digital age we live in offers businesses an incredible opportunity to market and promote themselves online with very little investment. So whether you already own a pressure washing business, or are considering setting one up, here are our top tips for marketing your pressure washing business.
1. Get your website in order
A website is the central hub of your business online, and it's likely to be one of the first interactions future customers have with your business. So like all first impressions, you want it to make a good one. Make sure it's clear and easy to use, and provides the information your customers are looking for. Tell them what area you cover, the types of pressure washing you offer, feedback from past customers, and what makes you different to the rest of the local pressure washing companies.
2. Collect customer reviews
Customer feedback is one of the biggest influencing factors for people looking for products and services online. Make sure you have away for customers to leave reviews that will be displayed publicly and are easily visible to potential future customers. Popular and effective ways to do this include using a Google Local listing or a company Facebook page. Get these set up and you will be ready to request and collect reviews.
3. Promote your website
With a website in place and customer reviews collected it's time to push things on and drive more visits to your website. Google and Facebook should be top of your list of places to be found. Paying for adverts on these websites can accelerate your results and give you an injection of pressure washing enquiries. Just keep an eye on how much you are spending and how much work you are booking to ensure you are seeing a positive ROI.
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